• Advertising Overview & Syllabus                              

    This course is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast and digital media. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies and media decision processes as well as integrated marketing communications. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.
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